Digital Marketing Coordinator | Training Day Gym | Hybrid (Clayton/Burwood/Scoresby)

Digital Marketing Coordinator | Training Day Gym | Hybrid (Clayton/Burwood/Scoresby)

At Training Day Gym, we've built one of Melbourne's strongest gym communities - 5000+ five-star reviews, three locations, and a culture where strength and kindness coexist. We're looking for a Digital Marketing Coordinator who can own our Meta ads in-house, create scroll-stopping content, and write copy that drives membership growth.

The Role

Start as Coordinator (30 hrs/week, $73-78k) or (FTE, ~$100-107k) and Lead digital marketing delivery across paid channels, content creation, and member communications - with a clear path to owning Meta ads in-house within 3 months.

Digital Performance & Paid Media

  • Build, launch, and optimize Meta ad campaigns driving membership growth across our gyms

  • Manage ad budgets, audience targeting, creative testing, and performance optimization

  • Own Meta performance: ROAS, cost per lead, CAC, conversion rates

  • Write ad copy and landing page content that converts

  • Manage our Google/SEO agency - set strategy, review performance, coordinate optimization

  • Use GA4, Meta Ads Manager, and Google Ads to analyze performance and make data-driven decisions

Ad Content Creation

  • Create high-performing ad content (static + video) using Canva, CapCut

  • Produce UGC-style ads that capture Training Day's authentic gym culture

  • Film and edit content at our gyms: member stories, workout clips, testimonials

  • Build ad creative testing frameworks to continuously improve performance

Member Communications

  • Own email marketing strategy: nurture sequences, newsletters, lifecycle campaigns

  • Copywriting across all touchpoints: emails, landing pages, member announcements

  • Build and optimize email funnels in Clubfit (lead nurturing, onboarding, win-back)

  • Develop automated communication sequences that reduce churn and strengthen community

What You'll Bring

Required:

  • 2-5 years digital marketing with hands-on Meta Ads Manager experience

  • Proven track record delivering strong ROAS, cost per lead, and conversion outcomes

  • Strong copywriting and email marketing skills

  • Content creation skills (filming, editing, design)

  • Performance marketing mindset - you think in funnels and test religiously

  • Agency coordination experience

  • Analytical skills (GA4, Meta Ads Manager, spreadsheets)

  • Self-directed and autonomous

Highly Regarded:

  • Gym/fitness/wellness marketing experience

  • Email platforms (Klaviyo, Mailchimp, Clubfit)

  • Facebook Pixel setup and troubleshooting

  • Google Ads knowledge

  • CRO and landing page optimization experience

  • Portfolio of ad content you've created (video ads, static posts, UGC-style content)

Must-Have Traits:

  • Equally comfortable building Meta campaigns, filming gym content, and writing emails that convert

  • Know the difference between vanity metrics and revenue-driving metrics

  • Create "scroll-stopping authentic content" not "corporate polished content"

  • Take full ownership - if ROAS drops, you test solutions

  • Align with Training Day's values: care, optimism, resourcefulness, growth mindset, integrity, and effort

Why You'll Love It

  • Growth built in - start as Coordinator (30 hrs/week, $73-78k), clear path to career development and management (FTE, ~$100-107k)

  • Full autonomy - you'll independently run the marketing function with strategic support

  • Variety - your week includes Meta campaigns, content creation, copywriting, analytics, and strategy

  • Flexibility - 30 hours/week to start, perfect for work-life balance

  • Perks - free Training Day membership (all locations)

The Details

  • Start: July 2025

  • Hours: 30 hrs/week, with growth to full-time

  • Pay: $73-78k for 30 hrs/week (equivalent to $100-107k FTE)

  • Location: Hybrid across Clayton, Burwood, Scoresby gyms + remote

  • Requirements: Working with Children Check

How to Apply

Send CV and brief cover letter (max 1 page) to cat@trainingdayhc.com.au with subject line: Digital Marketing Coordinator - [Your Name]

Address:

  • Your Meta ads experience and measurable results

  • Example of copy you've written that drove results

Highly regarded: Link to 2-3 pieces of ad content you've created

Benefits:

  • Employee discount

  • Gym membership

  • Work from home

Training Day